Leo widrich science of storytelling ted

  • A good story can make or break a presentation, article, or conversation.
  • “A story, if broken down into the simplest form, is a connection of cause and effect,” writes author Leo Widrich.
  • Leo Widrich, citing Princeton neuroscientist Uri Hasson, writes that “a story is the only way to activate parts of the brain so that a listener turns the story.

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    Did you know that being told a story ignites the areas in our brain that we would use if we were physically experiencing the events of the story? If we are told about delicious foods, our sensory cortex becomes aroused. Or if its about motion our motor cortex becomes alive. When we “listen” to a monotone presentation – the only thing stimulated in our brains is the language processing part which spiritlessly converts words into meaning. Storytelling is like a Swedish massage for our brains; whereas the dreary presentation is like being poked with a stick.

    Storytelling give us experiences  

    When we convey an inspiring story that has changed our way of life, we can have the same effect on our audience. Uri Hasson, Professor of Phycology and Neuroscience at Princeton explains that storytelling creates a powerful brain alignment between speakers and listeners. To study this alignment Hasson, using an MRI scan, imaged the brain activity of a lady and five volunteer listeners as she

  • leo widrich science of storytelling ted

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    Authentic Leaders weave values, and visions into their narratives

    Leading by Example: The Impact of Authentic Storytelling in Leadership

    In the realm of leadership, the power of storytelling cannot be overstated. Effective leaders understand that beyond just delivering instructions or strategies, they need to connect with their teams on a deeper, more emotional level. This is where authentic storytelling comes into play. By weaving personal experiences, values, and visions into narratives, leaders can inspire, motivate, and drive their teams toward success.

    In this article, we will delve into the profound impact of authentic storytelling on leadership, particularly its correlation with business performance. Moreover, we’ll explore how business consulting can enhance a leader’s storytelling abilities and, consequently, their impact on organizational success.

    “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda

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    Storytelling is a form of art. The art of storytelling. berättande is not something that can be learned overnight, but starting with berättande 101 will put you on the right path. It’s a process of mastery which is accomplished over time. Mastering berättande takes commitment, creativity, framtidsperspektiv, and skill.

     

    For marketers, mastering storytelling 101 may seem daunting, and it can be without the right training and resources. That said, for those who travel the storytelling path, the fruktsaft is worth the squeeze.

     

    Storytelling is at the core of all great marknadsföring. Magical stories help marketers thread marknadsföring messages tillsammans in a way that moves people, compels them to man brand-friendly decisions. Without berättande, marketing messages simply fall away into a sea of similar rhetoric.

     

    If you’re ready to become the next great storyteller marketer, let’s begin this berättande 101 journey together. Before we know where we are going, it’s important to